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Is Social Media Any Good? 5 Ways You Can Be Certain

8/16/2018 3:56:00 PM by Indy Tiger Design

Many brands still believe that creating a social media platform to promote their brand online is not a necessity, and increasingly, they find themselves missing out on all the benefits enjoyed by those who have joined the competitive game of social media marketing. Believe it or not, in the online world, social media plays a central role in building your business and improving user experience. It has a great many advantages for your brand as a whole. Let’s break down five ways how social media can help your business: Boost Brand Awareness Social media platforms allow brands to access nearly half of the world’s population, and therefore, they are the best platforms to target a wide audience of their target consumers. Statistics reveal that nearly 60% of the Instagram users connect with new products while browsing through their news feed. Give your Brand a Human Identity Trinity Mirror Solutions recently revealed in a study that more than half of the adult consumer population does not place their trust in a brand until they can view a “real-world proof” of the brand proving true to its claims. Social media allows you to show the consumers your real human identity, your business values, and take them behind the scenes of your product to show what your business does to cater to their best interests. Stand out by Leading with Thoughts Social media allows brands to emerge as thought leaders and innovators that not only provide products or services, but they also empower their consumers with information about their niche. Creating a blog and sharing thoughts and information on social media is a great way to build trust with your consumers. Boost Traffic to your Website If you want to drive traffic towards your online or even offline business so your customers can view what you have to offer, social media advertisements and posts are the best way to do. You can also engage your consumers in your products by running a blog, taking immersive pictures and showing the consumer how to use and make the best of your products and services through attractive content. Boost Sales & Revenues Regardless of what products and services you’re selling, social media is the ultimate platform to help you boost your sales and revenues. Social media platforms are basically an integral part of your revenue funnel, and social media will help you make new contacts and customers. The number of individuals and consumers signing up on social media continues to increase, and this has led to the creation of the term social sales, which occur by social networking through ecommerce and product search. In this time and age, creating a well-defined and innovative social marketing strategy is essential. Clearly, the benefits of social media outline its significance in building your brand. You need to understand its mode of utilization to make maximum use of the different platforms. Social media can revolutionize your advertising campaigns and boost conversion rates thanks to its incredible specificity. The platforms are strong assets that your business can use to their advantage. If your looking for a freelancer designer or need help Contact Me What did you think of this article? Please feel free to leave a comment below.

Why Email Marketing is not DEAD!!!

8/16/2018 3:37:00 PM by Indy Tiger Design

The powerful innovation that social media networking platform has brought to the world of advertising and business marketing has often led many marketers to believe that email marketing has declined. But is that true? Reports and statistics reveal that brands now rely on email marketing more than ever because it entails various advantages and benefits that social media cannot provide. It presents itself as a valuable part of online marketing, the importance of which cannot be underestimated. Let’s take a look at the reasons why email marketing is still very much alive: Consumers Want Promotional Emails Statistics reveal that email marketing is prolific and popular because the customers want to receive emails that contain promotional discounts, information about latest releases and other stuff that allows them to feel connected with the brand. According to a Sherpa Marketing study conducted in 2015, nearly 72% of the consumers chose emails as the most preferred medium of communicating with their favourite brands. The study further revealed that nearly 61% of the customers shared their preference for weekly promotional emails, while 28% were in the favour of receiving emails more frequently. Greater Level of Engagement Email marketing promises a much greater engagement, and it is evident that the use of internet and emails is very essential for influencing consumer behaviour. Most of the consumers who are Gen X, Boomers and even the millenials prefer email marketing as the most reliable medium for business communication. According to a DMA study, 76% of the marketers believe that email subscribers are the most actively engaged consumers. Misconception about Social Media A popular misconception about Millenials and their social media usage is that they cannot be effectively influenced through email marketing, which is wrong, because even though the millenials use social media networking sites to engage and learn more about brands, they always chose to interact with these brands via email. According to a study conducted by Adestra, 73% of the millennial participants prefer emails to interact with brands. Greater Return on Investment Statistics reveal that email marketing provides a striking return of $44.25 on every single dollar invested into your business. A study conducted by Digital.com reveals that on average, businesses who use email marketing to interact with their consumers tend to get a 4300% return on investment and this is primarily because emails allow businesses to get attention from the forefront with an easy opportunity to follow-up to increase sales and revenues. Emails also build up chances of referrals, along with building a relationship of authority and trust with your consumer audience. Email marketing is certainly a vital part of your advertising campaign. It may seem that its importance is diminished among the social media boom. However, this is far from the truth as email marketing has retained its value and is promoting businesses more than ever. You need to consider the valuable asset of speaking to your audience directly and calling them to action, before putting the strategy to one side. If your looking for a freelancer designer or need help with your Email Marketing Contact Me What did you think of this article? Please feel free to leave a comment below.

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