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It is not in our instinct to like change; - Loss of control - Excess uncertainty - Concerns about competence Essentially we are tipping up our certainty bucket, emptying it and having to refill our bucket - starting new routines, creating new habits... In my favorite example, study participants were given a piece of European chocolate. It was described to them as having first been sold in its region either 73 years ago or 3 years ago. Guess which group rated the chocolate as better-tasting. The bottom line is, unconsciously we all believe that longevity = goodness. However, change is GREAT, it is an opportunity to develop yourself. Having worked in the financial sector for a few years in London, coming home to Oxford and starting Oxford Babysitters has been FANTASTIC but equally scary, worried about the 'what ifs'! I was brought up with the saying: "If you think you can, you can. If you think you can't, you are right," Henry Ford.