A-Z Poster Distribution

Poster distribution is the most cost-effective form of advertising for events as it has been shown over 65% of attendance and ticket sales can be directly related to the advance poster campaign, with the rest coming from other and often more expensive forms of advertising. Our regular clients wouldn’t consider running an event without advertising it with an advance poster campaign from A-Z Posters. A-Z posters Ltd work directly with our clients to provide a bespoke poster campaign for each event they promote. Our poster distribution manager in charge of your poster campaign will target all important areas and ensure every poster is displayed in the most influential and predominate place. We believe a good advance publicity should not only target the big main shopping areas, but also in all the local back streets where your potential customers are most likely to stop and read your events posters. So our poster distributors will also systematically find all the shops down hidden back streets to display your poster advertising and leaflets. We believe your poster campaign should bombard your potential clients with the message from your poster campaign at every turn. We believe a good poster advertising campaign should leave no stone unturned, so the poster distributors assigned to your event publicity will not leave a single area without your posters displayed in shop windows to immediately grab the attention of members of the public passing by.
When planing a postering campaign for your event a few things should be considered when designing the poster. Well designed poster advertising can make a world of difference to the success of your event. The design of the events poster is often intentionally cryptic. Other times poster designs are simple with just the information in large letters may be chosen to give a big impact. Usually however it is about getting a good balance of style and impact. Keeping your main points highly visible on your poster is a very important part of poster design. With an event poster, the title, your advertising slogan for your shop postering, date and the event’s venue are important bits of info that should be instantly visible on your poster design. Keeping the information on the events poster to a bare minimum helps to reduce clutter. If using more than a few words on your poster it’s best to use both capital and lower case lettering. Capitals on the poster are best used for emphasis or to attract attention. Lettering should be spaced so it is easy to read. Posters are often seen from a distance so the colours are important as they should draw you in. Also see what your poster looks like behind glass, as posters will often be placed in windows. Primary colours can be seen easily. Light colours are usually not very good in poster design for text as they are harder to see unless a dark contrasting background is used. Text on the posters should always have enough contrast to make it stand out.
When designing the poster for your events poster distribution campaign for your event you should also consider everything else that will be in shop windows, your poster design needs to stand out from the crowd.

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